Technical SEO • Paid Media & PPC • Multi-Brand Marketing • B2B & B2C Strategy
Helping brands grow through technical SEO, paid search, content strategy, website optimisation, and creative marketing.
I’m a digital marketing professional with experience leading SEO, paid media, website, content, and digital growth initiatives across multi-brand B2B and B2C environments. I combine technical expertise, commercial thinking, data, and creativity to develop integrated marketing strategies that drive visibility, generate demand, and support sustainable growth.
Currently, I work at The Beauté Group, where I manage digital marketing activity across a portfolio of brands within the aesthetics industry, including Lumi SKN, Lumi SKN Clinics, Skin United, Institute of Cosmetologie, and INDIBA Aesthetics UK — the official UK & Ireland distributor of INDIBA technology. Working across both B2B and B2C brands has strengthened my ability to adapt strategy, messaging, campaigns, and digital experiences to different audiences while maintaining each brand’s identity and commercial objectives.
My experience spans technical and on-page SEO, paid media and PPC, Google Ads, WordPress website management, content strategy and optimisation, Google Analytics 4, Google Search Console, CRM, email marketing, and digital campaign development. I enjoy turning data and customer insights into actionable strategies and connecting different marketing channels to create stronger, more cohesive customer journeys.
Before moving into digital marketing, I worked in 3D animation and visualisation, where I developed a strong foundation in design, storytelling, and visual communication. That creative background continues to influence how I approach marketing today — combining analytical thinking with strong user experience and creative execution.
I’m particularly interested in the future of AI-enabled marketing, marketing automation, search, and performance, and how emerging technologies can help teams work smarter, personalise experiences, and scale marketing more effectively.
My focus is continuing to grow into strategic and management-level digital marketing roles, where I can bring together people, technology, creativity, data, and commercial thinking to build marketing strategies that deliver meaningful business growth.
WHY CHOOSE ME?
I believe successful digital marketing goes beyond rankings and traffic. My approach combines technical SEO, user experience, content strategy, and performance analysis to create meaningful growth. Whether I’m optimising a website, planning content, or analysing performance, I focus on delivering work that aligns with business goals and creates value for both the brand and its audience.
Evidence-Grounded
Marketing AI
Turning verified company knowledge into campaign-ready Google Search assets.
I built an agentic marketing workflow that structures scattered product, commercial, customer and brand knowledge into reusable context, generates Google Search assets, validates every claim against evidence, automatically revises overstatements, and escalates uncertainty for human review.
Structured Context → Generate → Validate → Revise → Human Review
Skills
My skill set spans Technical SEO, website management, analytics, creative marketing, and content strategy. Working across multiple brands has strengthened my ability to build data-driven strategies while maintaining strong brand identity and user experience.
Technical SEO
Improve website visibility through technical SEO audits, keyword research, on-page optimisation, site structure improvements, and performance monitoring using Google Search Console, GA4, and Screaming Frog.
Creative & Content
Design B2B marketing creatives, website banners, email newsletters, social media assets, and SEO-focused content by combining creativity with a background in animation and visual storytelling.
Multi-Brand Marketing
Marketing
Plan and execute digital marketing strategies across multiple B2B and B2C brands, adapting messaging, content, and campaigns to suit different audiences while maintaining a consistent brand identity.
Analytics & Performance
Track website performance using Google Analytics 4, Google Search Console, and Zoho CRM to analyse user behaviour, measure campaign success, and identify opportunities for continuous improvement.
Website Management
Manage and optimise WordPress websites by creating landing pages, updating content, improving user experience, and ensuring every page supports both SEO performance and business goals.
Analytics & Reporting
Measure and analyse SEO and website performance using Google Analytics 4, Google Search Console, and Zoho CRM to identify opportunities, track growth, and support data-driven decisions.
Let’s turn clicks into customers.
What I Do Best
SKILLS
SEO
Improve website visibility on search engines to drive consistent organic traffic and attract the right target audience.
PPC Advertising
Run targeted ad campaigns on platforms like Google and social media to generate quick, measurable results.
Social Media Marketing
Build brand awareness and engage audiences through strategic content creation and paid promotions.
Content Marketing
Create valuable, relevant content such as blogs, videos, and infographics to attract and retain customers.
Email Marketing
Send personalized campaigns to nurture leads, build relationships, and drive repeat business.
Web Development
Design user-friendly, conversion-focused websites that align with your brand and marketing goals.
join the success
Our global network of
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My Experience
Campaigns Launched
From social media to PPC, I’ve strategized and executed hundreds of campaigns that boosted brand awareness, engagement, and conversions.
Brands Worked With
Collaborated with startups, SMEs, and established companies worldwide to scale their online presence.
Leads Generated
Data-driven targeting and creative execution that brought measurable ROI for clients across industries.
Successful Projects
End-to-end digital marketing solutions — from strategy to reporting — delivered with precision and creativity.
Let’s connect
I'll get back to you shortly.
Visit us
3110 Feathers Hooves Drive
Selden, New York 11784
Email Us
hello@dhani.com
Call Us
631-696-7601